Snapchat is a Sea of Endless Marketing Opportunities

How to Use Snapchat to Reach Millennials

Marketing strategies have drastically changed its game with the new opportunities social media platforms have to offer. There are many ways to reach Millennials, but Snapchat demonstrates to be one of the best platforms to reach this demographic. According to Nielsen, Snapchat reaches 41% of all 18-34 year olds in the US daily.

Video Ads

There are a few different ways you can promote your business on Snapchat. For instance, Video Ads can be placed within Snapchat’s Live Stories. They are real-time Snaps taken by users at a certain event and people from all over the world can have access to it. Discover, is a feature were people can choose the media outlets of their preference and find relevant trending topics. Furthermore, users subscribe and have their daily dosage of news or leisure from such publications. Many businesses utilize those publications to place ads within each story, which enhances their brand recognition and consumer engagement.

Geofilters

Another great way to create brand awareness are sponsored geofilters, these allow brands to target an audience depending on their geographical location. Many brands, such as Taco Bell, utilize digital marketing to successfully reach Millennials. During Cinco de Mayo of 2016, Taco Bell’s advertising

campaign demonstrated how effective Snapchat’s lens aids generate brand awareness and make their brand prevalent in Millennials daily social media consumption. The campaign resulted in 224 million views in one day, making it the most viewed lens in Snapchat history. Users would have their face transformed into a giant taco shell drizzled with sauce. In average, a user would play with the Taco Bell ad for 24 seconds before sending it to a friend.

Taco Bell’s taco shell geofilter campaign for Cinco de Mayo.

Celebrity Endorsement

Snapchat also allow users to have a stronger relationship between celebrities and fans. People have a stronger connection with celebrities because Snapchats are not edited or predisposed. It is raw content, letting users have a glance of what celebrities are doing in their daily lives. Businesses utilize celebrity endorsement to show people how reliable and “cool” it is to use their products. For example, Kylie Jenner is constantly making Snapchat stories previewing her makeup line before being available to shop online.

Context Cards

As of October of this year, Snapchat introduced their new Context Cards feature. It is a new way to market your business through TripAdvisor’s reviews. Users only need to slid the business name upward or find it on the map. Additional features include making reservations and requesting an Uber or Lyft without leaving the application.

Snapchat is in Essence “Word of Mouth”

If you want to create more leads and brand awareness to target Millennials, definitely consider utilizing Snapchat to promote your business. Video Ads, sponsored geofilters, lenses, and context cards are key elements to fully make use of Snapchat’s abundant ways to enhance your digital footprint. Millennials, especially, like Snapchat because they obtain up-to-date feedback about the trendy places in town. No matter if they send snaps to their friends or if they put it on their stories, this generation likes to record everything they do.